Passioni Lab
The perfect platform to connect your passion
Our events
Our portfolio includes events coming in 2025, Le Flair and The Icon, and an event to be launched in 2026/2027, The Aura. Passioni Lab’s action area includes several Western European areas of enormous interest to sponsors and participants.
MADE BY THE PEOPLE OF
1- 4 May 2025
18 – 21 September 2025
2026/2027
What we do
We organise events and rallies of classic and recent cars with the spirit of always giving drivers something more than just driving and competition. Art, culture, food, wine, books: everything to make the time together a time of exchange, growth, style and beauty. We always try to go beyond the conventional to surprise our guests.
Past Events
Whether exclusive events or those with a strong popular connotation, the search for distinctiveness has always been the common thread. Because the love for four-wheel vehicles lives on in its various forms and for everyone represents special memories that must be respected and given only the best.
Other related events
Past events and those that will follow on a regular basis are invented, co-ordinated and realised by the team that built two well-known car rallies. Passione Engadina, the Italian-only car rally that has been held in St. Moritz for over a decade now, and P. Experience a very exclusive trip for 24 teams, each year on new and undiscovered routes.
21 – 24 August 2025
11 – 15 June 2025